COLOMBIA BOGOTA BOGOTA D.C.

860001942

Bayer S.A.

TIEMPO COMPLETO

MÁS DE 5 AÑOS

ESPECIALIZACIÓN

Sí

Sí

1

09/10/2024

30/10/2024

Fabricación de productos farmacéuticos, sustancias químicas medicinales y productos botánicos de uso farmacéutico

Administrador de Empresas, Economista.

- Provide the MACS input and deliverables to guarantee that key
business objectives of the Brand are achieved.
- In close collaboration with the Product team plan, communicate,
implement and follow up market access and reimbursement strategies
within the brand plans.
- Coordinate actions with Product Team and Chapter for the introduction
of new launches in key markets, creating or adapting compelling value
propositions, HEOR evidence, pricing strategy, and advocacy strategies
to address key stakeholders identified unmet needs among PACA´s
countries.
- Communicate high-technical level messages to key stakeholder in HCP
and Payers beyond scope of Sales and Access Managers
- Provide regional and global teams with relevant insights from local
stakeholders about current and future pipeline portfolio

1. Consolidate as the referent for reimbursement and access topics and
matters for the Therapeutic Area and local MACS
2. Define mapping, targeting, and segmentation strategy payers relevant
to the Therapeutic Area supporting the HTC and HCP segmentation.
3. Design, plan, communicate, implement, and follow up the Market
Access Strategy for the key products of the Chapter according to the
BP, ensuring adequate resource allocation, communication, and
implementation by all collaborators involved
4. Manage and follow up on the inclusion of key products in health
benefit plans, lists, national formularies, etc.
5. Customize the value communication materials for each HCP and payer
segment: value messages, value communication tools, health economics
models, real-life evidence, etc.
6. Analyze the global pricing policy, adapt it to the local context of
each country support the commercial strategy for the key customers, and
consolidate innovative contracting models for key markets (as
appropriate)
7. Approach key customers and stakeholders to provide support and
training. Additionally, train and coach Bayer´s field force (sales and
access managers) in the mapping of the access segment, approach, and
interaction with key institutions for the Chapter Head
9. Coordinate with the Product Team cross-functional actions involving
other enabling functions to generate access.